About Us

Previous work experience

I earned my Bachelor of Science of Business Administration with a minor in Management in the spring of 2006 at Carroll College. Also, during my 4 years in college I played football as a strong safety for the Carroll College Pioneers. Upon graduation, I had several job offers to work in Corporate America for various companies but decided those were not good fits for what I wanted in my future career. Instead, I took interest in a smaller building company in the Milwaukee Area that recruited me while I was finishing up my last semester in college. I arrived at my first day expecting the project consulting job they had promised, only to find out that they couldn’t support me in this position quite yet. I was, however, offered a position on one of the company’s production crews to be a full-time roofer. I made the tough decision to swallow my pride in the aspirations I had for beginning my career, and took the job as a full time roofer. I worked on the crew for two years doing both residential and commercial roofing. It was the best thing that could have happened to me because I had hands on training of what I would soon be making a 15-year (and counting!) career of. To this day, I believe if I hadn’t worked on the crew, I wouldn’t be where I am with my roofing knowledge and respect for the industry.

As I moved up in the industry, I worked as a project consultant for a smaller building company focusing on specific improvements around building envelope on homes and commercial properties. I received extensive management and outside consulting training through Certified Contractors Network out of Pennsylvania. Additionally, I later worked as an outside sales representative for a very successful, larger commercial-based roofing company in the Milwaukee area. I took over their commercial account management and became the lead outside sales representative to maintain and help grow the roofing division of the company.

My dream has always been to create and grow my own company. After a decade of working in the industry, starting with production and working up to being an owner, I am now the proud owner of Wisconsin Roofing, LLC, and couldn’t be happier.

Personal Touch

Family means everything to me. I love spending time with my family whenever possible. I am happily married and a proud father to my son and daughter. I enjoy being outdoors anytime I can, especially hunting, fishing or vacationing in the Caribbean. I also enjoy going to music concerts and being immersed in live music. I am very fortunate for the opportunities that I have experienced, and I thank everyone who supported me along the way, especially my incredible wife, Heather.

GO PACK GO! GO BREW CREW! FEAR THE DEER!

Previous work experience

I am a 2008 Graduate of Kiel High school and a 2012 graduate of Lakeland College. I spent four years studying at Lakeland College, where I graduated with a major in Criminal Justice and a minor in Sociology. While I was studying at Lakeland I also worked in the construction field. I began my construction career working alongside a local homebuilder, rough framing custom homes. While working in home building construction, I had the opportunity to expand my knowledge from the early stages of reading blue prints to the final stages of installing trim. I diversified my understanding of the construction field and also had the opportunity to be involved in every stage of constructing a building.

Upon graduating college, I became employed locally at the Sheboygan County Sheriff’s Department, where I dedicated five years of service to my community as a corrections officer. While at the Sherriff’s Department, I had the opportunity to begin working alongside Jim in the roofing industry by managing jobs in the Elkhart Lake Area. Seeing the benefit to expanding the areas we service, we decided to become business partners to provide roofing services for both of our local communities. Together we have worked hard to ensure our customers are provided with superior service and have a positive experience with their roofing project. By creating two divisions of Wisconsin Roofing, we have been able to provide a better customer service experience for more people and have enjoyed continuing to work together.

Personal Touch

Currently I reside in Rural Elkhart Lake with my beautiful wife, daughter, and our German Shepherd, Bruno. I enjoy spending quality time with my family and close friends. When I’m not with family and friends, I enjoy spending time in the woods chasing the elusive whitetail and catching walleyes on Lake Winnebago.

Controller

Jed, a proud 2014 alumnus of Elkhart Lake-Glenbeulah High School, continued his academic journey at UW-Milwaukee, earning a Bachelor’s degree in Business Information Technology Management in 2018. From a young age, Jed was immersed in the world of construction, learning the intricacies of building from seasoned carpenters and builders. This early exposure allowed him to master a wide range of construction skills, from framing to intricate trim work.

During his college years, Jed applied his growing skill set as a seasonal employee for the Elkhart Lake-Glenbeulah School District, where he put his construction knowledge to practical use. After completing his degree, Jed joined Kohler, where he specialized as a syndication specialist, collaborating with online vendors and applying his business knowledge in a corporate setting.

Now residing in Kiel with his fiancée Maddie and their beloved dogs Lemmy, Benji, and Lilly, Jed continues to engage with his passion for construction. He dedicates his leisure time to home improvement projects, embracing the great outdoors, and cheering on his favorite Wisconsin sports teams—the Packers, Bucks, and Brewers. Jed’s blend of academic knowledge, hands-on construction experience, and commitment to personal and professional growth make him a valuable member of our team.

Cheryl Hersey – Administration

As the Office Manager at Wisconsin Roofing, LLC, I oversee the daily operations that keep our company running smoothly. From managing administrative processes to supporting our team, I ensure that everything behind the scenes is organized and efficient. My goal is to create a seamless experience for both our employees and customers, ensuring that every interaction with Wisconsin Roofing reflects our commitment to professionalism and quality.

With nearly 20 years of experience coordinating community initiatives, including my role as a local food pantry coordinator, I understand the value of organization, teamwork, and service. After a long career in the optical industry, I made the decision to join Wisconsin Roofing full-time, drawn in by the hard-working, enthusiastic, and down-to-earth culture of the company.

Personal Touch

I live in rural Elkhart Lake and love spending time with my four grown children and three wonderful grandchildren. My passions include gardening, traveling, and taking my Harley out for a ride. I also have a lively household with two dogs, two cats, and six chickens that keep life interesting!

At my core, I believe in community, integrity, and hard work—values that align perfectly with the Wisconsin Roofing team. Whether I’m helping customers, supporting our crew, or organizing operations, I take pride in being part of a company that truly cares about its people and the work we do.

Senior Sales & Design Specialist

With over 25 years in the roofing and construction industry, I’ve built my career on expertise, integrity, and customer-first service. Starting from the ground up, I mastered every level of the business—from construction laborer to crew foreman, company owner, and now a leader in sales and project management.

My experience in roofing operations, project leadership, and repair supervision gives me a unique edge in sales. I don’t just sell roofing solutions—I bring deep industry knowledge, hands-on experience, and a commitment to delivering the best possible outcome for every homeowner and business we serve.

At Wisconsin Roofing, I take pride in helping clients navigate their roofing projects with confidence. Whether it’s storm restoration, custom design, or full-scale replacement, I ensure that every customer receives transparent guidance, quality workmanship, and the best value for their investment.

Personal Touch

For me, roofing is more than just a job—it’s about helping people protect their homes and businesses with solutions that last. I believe that honesty and clear communication are just as important as quality materials and expert craftsmanship. Seeing a finished project and knowing I’ve helped a customer make the best decision for their property is what keeps me motivated every day.

When I’m not working with customers, you’ll find me at the cabin with my wife, our three kids, and our two Bernedoodles, unwinding, exploring, and making memories. Whether it’s hunting, fishing, or just enjoying the outdoors, I bring the same passion for hard work and dedication to everything I do.

Project Lead

My journey to Wisconsin has always been about opportunity and leadership. Originally from Florida, I graduated from Lakeland High School in 2004 and played collegiate football at Carroll College. The discipline, teamwork, and relationships I built there shaped my passion for mentorship and project management.

After Carroll, I returned to my alma mater as a paraprofessional aide for students with disabilities while coaching football. Wanting to expand my impact, I earned an Elementary Education degree through Florida Southern College and spent the next 14 years teaching and coaching. Over time, I stepped into leadership roles, coaching both football and wrestling, eventually becoming head wrestling coach.

Beyond education, I worked part-time as a real estate agent and bartender, which allowed me to refine my customer service, problem-solving, and team leadership skills. I’ve always been drawn to roles that involve building relationships, leading teams, and ensuring excellence—whether in the classroom, on the field, or in business. That mindset made my transition to Wisconsin Roofing a natural fit when a college friend, Jim Brown, introduced me to the company.

Project Lead – Overseeing Residential Installations
As Project Lead, I oversee all residential roofing installations, ensuring every project runs with precision, quality, and clear communication. My background in coaching and leadership allows me to effectively manage crews, uphold high standards, and make sure homeowners receive a seamless experience. I take pride in working with a team that values integrity, craftsmanship, and customer satisfaction.

Personal Touch

I live in Menomonee Falls and enjoy everything Wisconsin has to offer. In my free time, I like going to the gym, watching sports, and meeting new people. Fortunately, I was already a Packers fan (and part-owner!) before moving here.

When I have time off, I love snow skiing, playing ice hockey, and visiting Florida to spend time with my mother, friends, and family.

Project Lead

As the Project Lead for Wisconsin Roofing, LLC, I oversee roofing and siding projects throughout Southeastern Wisconsin, ensuring each job is completed with the highest standards of quality, safety, and efficiency. With two years of experience, I got into this field to help people bring their projects to life while providing a smooth, stress-free experience. One of the most rewarding parts of my job is seeing the transformation—witnessing a customer’s reaction to the before and after of their completed project.

I take pride in my craftsmanship and attention to detail, making sure every project runs smoothly, on time, and within scope. My hands-on approach and leadership help maintain the integrity of our work, while keeping customer satisfaction a top priority.

Personal Touch

I believe that every project is more than just a job—it’s someone’s home, business, or investment. I take the time to understand each client’s needs and concerns, ensuring they feel confident throughout the entire process. Communication is key, and I make it a priority to keep homeowners informed, answer questions, and provide honest, professional guidance. Seeing the impact of a completed project and the excitement on a customer’s face makes every effort worth it.

Outside of work, I enjoy spending time with my family, fishing, and exploring the outdoors. I’m passionate about teamwork and dedicated to making every project a success.

Our crews are some of the hardest-working professionals in the business. Not only do they work hard, they are dedicated to our promise of excellent customer service and quality craftsmanship. We have the utmost respect and gratitude for the incredible people who help Wisconsin Roofing be the best they can be!